ShareThisEarlier this month, United Way of the Bay Area officially kicked-off of its 2010/11 fundraising campaign at a gathering of business and community leaders in the Fisher Auditorium on the Mission Bay UCSF campus.
The theme of this year’s campaign, “Change the Odds,” is a call to action to Bay Area residents to join United Way in pursuit of our goal to cut in half the number of local families who live in poverty by the year 2020. Currently, one in five families in our region does not earn enough to cover its basic needs, according to United Way’s “Making Ends Meet in the Bay Area” report.
At the kick-off, United Way announced that three volunteers will co-chair the 2010/11 campaign:
- Kenneth McNeely, President, External Affairs, AT&T California
- Connie Moore, President & CEO, BRE Properties, Inc.
- Ron Peyton, CEO, Callan Associates
This team will work closely with the United Way board, staff and volunteers to engage and inspire donors. Their main focus will be to generate support for the expansion of United Way’s SparkPoint Centers, 211 and Earn It! Keep It! Save It! programs, as well as our other poverty-fighting investments.
Last year, our Bay Area campaign raised $34.9 million for the Bay Area under the leadership of Campaign Chair Janet Lamkin, President of Bank of America California.
“Through Earn It! Keep It! Save It! United Way gave back more than $57 million in tax dollars to more than 51,000 Bay Area residents and three new SparkPoint Centers were opened with five more in the works,” said Lamkin. “These are just two highlights of the valuable work we are doing to reduce poverty in the Bay Area. As you can see, we are making difference. Thank you!”
