Leadership

At United Way, we know we only make progress against poverty when we give it our all, every day—and that starts at the top.

Anne Wilson

CHIEF EXECUTIVE OFFICER

Anne joined United Way Bay Area in 1980, and was named its first female CEO in 2000. Under her leadership, United Way has transformed from a community fundraiser into a leader in the fight against poverty.

“Sometimes the challenges we face are daunting, but I take strength from the amazing staff, volunteers, and community partners who come together every day at United Way.”

Joan Catherine Braun

CHIEF OPERATING OFFICER

Joan is responsible for finance, human resources, and information technology. With three decades of experience in for-profit and nonprofit organizations throughout the Bay Area—including Fair Trade USA, Mills College, PolicyLink, and the Foundation of National Progress—Joan has broad and deep experience in building and leading administrative functions to support high-performing organizations.

“As the oldest child of a single mother who did not finish high school, I would never have gone to college if it hadn’t been for a high-quality public education, the aid-blind admissions policy of Wesleyan University, and Lyndon Johnson’s War on Poverty. I want others to have the supports that made my life what it is today.”

Ginny Nichols

SENIOR DIRECTOR, CORPORATE GOVERNANCE

Ginny has more than 30 years of administrative and management experience in finance, human resources, operations, manufacturing, and production. Among her many responsibilities at United Way are directing Executive Office operations and the CEO’s calendar, managing Board of Directors communications, and stewarding compliance with United Way of America’s membership reporting requirements. She also leads special projects on behalf of the CEO and serves on many cross-functional teams.

“There are so many committed, caring people in the Bay Area; working together, we can accomplish this transformational work.”

Sterrin Bird, CFRE

CHIEF DEVELOPMENT OFFICER

Sterrin joined United Way Bay Area in 2018 as Chief Development Officer. Sterrin has more than 25 years of experience in service to philanthropy and works closely with the Board, leadership team, development team, donors and other key constituents to advance UWBA’s fundraising efforts to raise $40m+ annually in support of the mission of combating poverty in the Bay Area.

”Living in the Bay Area and raising my children here is a remarkable privilege, the innovation, leadership and ground breaking work being done here is a model for the entire world. So too should be our community’s solutions to combating poverty so that every child, every person, has the ability to achieve his or her greatest potential.”