Leadership

At United Way, we know we only make progress against poverty when we give it our all, every day—and that starts at the top.

Anne Wilson

CHIEF EXECUTIVE OFFICER

Anne joined United Way Bay Area in 1980, and was named its first female CEO in 2000. Under her leadership, United Way has transformed from a community fundraiser into a leader in the fight against poverty.

“Sometimes the challenges we face are daunting, but I take strength from the amazing staff, volunteers, and community partners who come together every day at United Way.”

Sidney G. Griffin Jr.

CHIEF MARKETING OFFICER

Sidney oversees brand, marketing and strategic communications, creative development and media relations. He leads initiatives to create, develop and implement marketing strategies that drives engagement among donors, advocates, volunteers and corporate partners in communities across the Bay Area.

Kelly Batson

SENIOR VICE PRESIDENT, COMMUNITY IMPACT

Kelly joined United Way Bay Area in 2006 as a Program Associate with our Earn It! Keep It! Save It! free tax preparation program and the UWBA leadership team in 2018. Kelly oversees our community impact work, which includes our Four-Pillar programs. Prior to this role, Kelly led our Program Operations, our AmeriCorps VISTA program, the Earn It! Keep It! Save It! and 211 programs. Kelly has a Master of Public Administration with a concentration in Nonprofit Management.

“There are too many people in the Bay Area who are struggling to be financially stable, to have secure housing and healthcare. The work in front of us cannot wait, and I cannot imagine a better use of my time and energy. I’m proud to be on this team and part of the United Way’s work to change lives.”