Leadership Team

At United Way, we know we only make progress against poverty when we give it our all, every day—and that starts at the top.

Kevin Zwick

CEO

Kevin sets a clear vision for UWBA, while providing purpose, direction, and strategic leadership. Additionally, Kevin has primary accountability for addressing issues using community economic development strategies and establishing alliances and relationships that will be optimally leveraged to maximize community impact. As the strategic and operational steward for the organization, Kevin is focused on building financial and social capital, civic will, and the ability to influence public policy.

Sidney G. Griffin Jr.

CHIEF MARKETING OFFICER

Sidney oversees brand, marketing and strategic communications, creative development and media relations. He leads initiatives to create, develop and implement marketing strategies that drives engagement among donors, advocates, volunteers and corporate partners in communities across the Bay Area.

Kelly Batson

CHIEF COMMUNITY IMPACT OFFICER

Kelly joined United Way Bay Area in 2006 as a Program Associate with our Earn It! Keep It! Save It! free tax preparation program and the UWBA leadership team in 2018. Kelly oversees our community impact work, which includes our Four-Pillar programs. Prior to this role, Kelly led our Program Operations, our AmeriCorps VISTA program, the Earn It! Keep It! Save It! and 211 programs. Kelly has a Master of Public Administration with a concentration in Nonprofit Management.

Christopher Berini

CHIEF DEVELOPMENT OFFICER

Christopher works to enhance UWBA’s overall approach to development and actively manages a donor portfolio by personally participating in cultivation, solicitation, and stewardship. Additionally, Christopher oversees engagement initiatives, which strengthen constituent relationships, creates awareness, and builds constituent support for UWBA. This includes developing strategies to further engage corporate partners and new and existing individual and institutional donors at all levels.