Leadership

At United Way, we know we only make progress against poverty when we give it our all, every day—and that starts at the top.

Anne Wilson

CHIEF EXECUTIVE OFFICER

Anne joined United Way Bay Area in 1980, and was named its first female CEO in 2000. Under her leadership, United Way has transformed from a community fundraiser into a leader in the fight against poverty.

“Sometimes the challenges we face are daunting, but I take strength from the amazing staff, volunteers, and community partners who come together every day at United Way.”

Joan Catherine Braun

CHIEF OPERATING OFFICER

Joan is responsible for finance, human resources, and information technology. With three decades of experience in for-profit and nonprofit organizations throughout the Bay Area—including Fair Trade USA, Mills College, PolicyLink, and the Foundation of National Progress—Joan has broad and deep experience in building and leading administrative functions to support high-performing organizations.

“As the oldest child of a single mother who did not finish high school, I would never have gone to college if it hadn’t been for a high-quality public education, the aid-blind admissions policy of Wesleyan University, and Lyndon Johnson’s War on Poverty. I want others to have the supports that made my life what it is today.”

Ginny Nichols

SENIOR DIRECTOR, CORPORATE GOVERNANCE

Ginny has more than 30 years of administrative and management experience in finance, human resources, operations, manufacturing, and production. Among her many responsibilities at United Way are directing Executive Office operations and the CEO’s calendar, managing Board of Directors communications, and stewarding compliance with United Way of America’s membership reporting requirements. She also leads special projects on behalf of the CEO and serves on many cross-functional teams.

“There are so many committed, caring people in the Bay Area; working together, we can accomplish this transformational work.”

Sterrin Bird, CFRE

CHIEF DEVELOPMENT OFFICER

Sterrin joined United Way Bay Area in 2018 as Chief Development Officer. Sterrin has more than 25 years of experience in service to philanthropy and works closely with the Board, leadership team, development team, donors and other key constituents to advance UWBA’s fundraising efforts to raise $40m+ annually in support of the mission of combating poverty in the Bay Area.

”Living in the Bay Area and raising my children here is a remarkable privilege. The innovation, leadership and ground breaking work being done here is a model for the entire world. So too should be our community’s solutions to combating poverty so that every child, every person, has the ability to achieve his or her greatest potential.”

Sidney G. Griffin Jr.

CHIEF MARKETING OFFICER

Sidney oversees brand, marketing and strategic communications, creative development and media relations. He leads initiatives to create, develop and implement marketing strategies that drives engagement among donors, advocates, volunteers and corporate partners in communities across the Bay Area.

Kelly Batson

SENIOR VICE PRESIDENT, COMMUNITY IMPACT

Kelly joined United Way Bay Area in 2006 as a Program Associate with our Earn It! Keep It! Save It! free tax preparation program and the UWBA leadership team in 2018. Kelly oversees our community impact work, which includes our Four-Pillar programs. Prior to this role, Kelly led our Program Operations, our AmeriCorps VISTA program, the Earn It! Keep It! Save It! and 211 programs. Kelly has a Master of Public Administration with a concentration in Nonprofit Management.

“There are too many people in the Bay Area who are struggling to be financially stable, to have secure housing and healthcare. The work in front of us cannot wait, and I cannot imagine a better use of my time and energy. I’m proud to be on this team and part of the United Way’s work to change lives.”