United Way Reboots Brand With Help of New Tech Tools

How does a 132 year-old organization like the United Way stay fresh in fast-changing tech times? Chief Marketing Officer of United Way Worldwide, Lisa Bowman talks about how United Way reframed its brand and teamed up with Salesforce.org to launch the Philanthropy Cloud, improving the organization’s data collection capabilities.

‘The world has become digital, and United Way is no different. We are transforming into a more insight- and research-driven organization.’
—Lisa Bowman, CMO, United Way Worldwide

Read the full article from The Wall Street Journal here.

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