Rose wants to finish school, keep her apartment, and build a brighter future.
You can help her get there.
Your Impact Reaches Farther Than You Think
With your help, we mobilize support and solutions for the biggest challenges facing our community—making a difference, one person at a time.
1 in 4 Bay Area Households cannot afford basic necessities like food, housing, and childcare.
676,000 individuals in the Bay Area are food insecure—enough to fill Oracle Park just shy of 15 times.
12,912,020 Meals Provided. That’s the equivalent of feeding 35,000 people every day for a year.
About United Way Bay Area: Fighting Poverty & Building Equitable Pathways
At United Way Bay Area (UWBA), we believe the Bay Area is at its best when everyone has equal opportunities and resources to thrive. Every day, local families face impossible choices: rent or groceries, medicine or childcare, gas or the power bill. We help make those choices possible. UWBA connects people to short term needs like food, housing, and job support, while also fighting for long-term systems changes so fewer people end up in crisis in the first place. We’re neighbors helping neighbors, mobilizing the Bay Area to dismantle the root causes of poverty and build equitable pathways to prosperity.
How many times would you move to stay afloat?
Meeting basic needs like food, healthcare, and housing is the first step. With stability, people like Rose can focus on better job and educational opportunities.
Your gift today ensures that safety-net programs are protected so Bay Area families can thrive.
Your donation moves fast: it connects a neighbor to nearby food and benefits in one call, covers short gaps so dinner stays dinner, and helps a tight budget last the whole month. Will you make a gift this season?
Try Our “Real Life, Real Choices, Real Impact” Digital Experience
Step into the daily decisions thousands of Bay Area families face. This interactive experience shows how housing, food, childcare, and transportation choices add up—and why so many neighbors fall short even while working hard. Explore the real tradeoffs behind poverty and discover how community support can create lasting stability.
You’ll have to make tough choices. Can you make it through?
The Scenario
You are a family of four: yourself, your partner, and your two children, ages 3 and 10. You live in San Francisco.
You and your partner both earn San Francisco’s minimum wage of $19.18/hour
Your family’s combined annual income is $75,000
You will make the best decision you can with the information you have. Study your choices and invest your credits depending on what is most important to your family.
The Rules
You will have a Credit Bank that represents your monthly budget.
Each month you will need to:
Decide how to spend it and what your priorities are.
Make a choice in each category, spending the desired number of credits indicating your spending choices.
After you submit, you cannot go back and change your choices.
Reflection
What values do you see reflected in your choices?
Where did you allocate three credits?
What was the hardest category to budget?
Recap
These are the choices you made:
Housing
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Food
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Healthcare
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Childcare
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Transportation
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Technology
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Take a moment to reflect. You may move on shortly.
5
When Life Hits…
Your childcare provider unexpectedly quits. You must stay home from work until you find a replacement.
You will lose at least one week’s wages.
-2 Credits
Your credits have been reduced from 15 credits to 13 credits.
Reflection
What category did you choose to make sacrifices in your budget?
Do you know where you can go for short-term assistance?
What other impacts may need to be considered due to this challenge?
Recap
These are your choices up to this point:
Housing
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Food
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Healthcare
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Childcare
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Transportation
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Technology
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Take a moment to reflect. You may move on shortly.
5
When Life Hits…Again
Your landlord notifies you that starting next month, your rent will increase by 15%.
You cannot find affordable housing alternatives at such short notice.
-2 Credits
Your credits have been reduced from 13 credits to 11 credits.
Reflection
Where did you remove 2 credits from your budget?
Did your priorities change in what you valued?
If you had the chance to change your original choice, would you?
Recap
These are your choices up to this point:
Housing
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Food
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Healthcare
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Childcare
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Transportation
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Technology
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Take a moment to reflect. You may move on shortly.
5
Life Hits…Again
Your child fell during school recess and now needs medical attention.
Regardless of your health insurance, there are still out of pocket medical costs that need to be paid.
-2 Credits
Your credits have been reduced from 11 credits to 9 credits.
Reflection
Where did you remove 2 credits from your budget?
Did your priorities change in what you valued?
If you had the chance to change your original choice, would you?
Recap
These are your choices up to this point:
Housing
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Food
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Healthcare
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Childcare
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Transportation
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Technology
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Take a moment to reflect. You may move on shortly.
5
This is Who We Help
Throughout this experience, you’ve had to make difficult decisions that no one should have to face. You held onto your {basic needs category} standard of living for {number of rounds} before you budged. Longer than the other categories. You started with {comfortable choice 1} but had to settle for {limited choice 1}. You also went from {comfortable choice 2} to {limited choice 2}.
For many of our neighbors, these tradeoffs aren’t just hypothetical—they are daily realities. Families are forced to decide between groceries or rent, child care or transportation, healthcare or keeping the lights on. The stress of these decisions can be overwhelming and, too often, the options never feel like enough. This is the reality United Way Bay Area works to change. Through our programs like SparkPoint™, 211, Emergency Food and Shelter Program (EFSP), and Housing Justice, we help families move from surviving to thriving—so they no longer have to choose between their basic needs.
No one should have to live this way
Convenient
Limited
Difficult
Housing
Food
Healthcare
Childcare
Transportation
Technology
But There is Hope
You visited a SparkPoint Center and applied for CalFresh. You can add $250 to your monthly income to cover food. You also received $500 in rent relief.
From Difficult to Possible
Convenient
Limited
Difficult
Housing
Food
Healthcare
Childcare
Transportation
Technology
Be Part of the Solution
People experience situations like these are who we, at United Way Bay Area, strive to help!
You’ve just seen how hard it can be for Bay Area families to get by. United Way Bay Area is fighting to change that—every day, with your support.
Go 100% of the way, sign up for our updates to learn more, share your story, or get involved in our movement to fight poverty.
Financial Choices Were Made…
You have already made budgetary decisions. The money was spent.
As happens in life, past financial decisions often cannot be undone. Instead, we must make do with those decisions and adapt accordingly. It’s part of the challenge of living in the Bay Area.
Completing the experience will allow you to remake previous choices.
Recap
This is where you left off:
Housing
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Food
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Healthcare
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Childcare
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Transportation
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Technology
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Where Will You Spend Your Budget?
Remember, once you allocate your budget and move on, there is no turning back.
Your Credit Bank
You have 15 credits left.
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Your Credit Bank
You have 2 credits left.
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Category
Difficult
Limited
Convenient
Over Budget!You are two credits over budget
Housing
Studio Apartment. 1 Bathroom. Street Parking Only
$
2 Bedroom Apartment. 1 Bathroom. 1 Covered Parking Space
$
$
3 Bedroom House. 1.5 Bathrooms. 2 Car Garage
$
$
$
Food
One Meal a Day
$
Two Meals a Day
$
$
Three Meals a Day
$
$
$
Healthcare
No health insurance, you pay for all health-related costs.
$
Health insurance for you through your employer but no health insurance for your family members.
$
$
Health insurance for your and your family through your employer.
$
$
$
Childcare
You reuly on family and friends for childcare.
$
Childcare for two days a week.
$
$
Childcare for five days a week.
$
$
$
Transporation
Walk and/or bike everywhere.
$
Take public transportation.
$
$
Own your own car.
$
$
$
Technology
Cell Phone. No Internet Access. No Computer
$
Cell Phone. Internet Access. No Computer
$
$
Cell Phone. Internet Access. One Computer
$
$
$
Please be sure to allocate all of your budget! You are a minimum wage family with just enough to make it each month.
Progress
10%
This timer is for test purposes only: timerhere
Understanding Poverty: A Five-Part Series on Reality, Impact & Action
overty isn’t simply a lack of income—it’s a barrier to opportunity, stability and dignity in the Bay Area and beyond. In this five-blog series from United Way Bay Area, we break down what poverty really is (and isn’t), how it’s defined in our region, where it shows up in everyday life, who is affected and why it matters, and finally—what it will take to end it. Explore the full story to deepen your understanding, build empathy, and become part of the solution.
From helping 380,000+ neighbors to advancing long-term solutions to poverty, your support made a real difference. Explore the stories, data, and progress in our 2024 Annual Report. Explore the 2024 Annual Report
Connect & Engage with Us on Your Favorite Social Channel
When disaster strikes, it’s community resilience—not just response—that determines who recovers and who gets left behind. In her latest blog, our CEO reflects on why building preparedness and connection before the crisis is essential to fighting poverty in the Bay Area.
We believe that access to education and employment opportunities is necessary to ensure that individuals are successful in school and in their careers.
Our programs address various aspects of financial stability to make sure individuals and families can thrive in their daily lives, reach their goals, and recover from a crisis quickly
We believe that access to education and employment opportunities is necessary to ensure that individuals are successful in school and in their careers.
Our programs address various aspects of financial stability to make sure individuals and families can thrive in their daily lives, reach their goals, and recover from a crisis quickly
Learn how your gift supports services and programs that change lives in the Bay Area.
Meet Haly and Sujin: A Story of Support and Possibility
When Haly and Sujin turned to Free Tax Help, they didn’t expect a $3,000 refund—or how much it would change their outlook. Powered by UWBA and Tri-Valley Career Center.
As Unathi prepared to complete her final college classes to receive an associate degree in 2021, she was introduced to a mandatory course that became pivotal to her journey in unexpected ways.
FAQ: Why Your Gift Matters and How Your Donation Helps the Bay Area
Q: Why should I give to UWBA?
Giving to United Way Bay Area is a direct way to help people in our community who are working hard to get through a tough moment. Sometimes it’s a family on the edge of eviction, a parent trying to keep food on the table between paychecks, or someone who simply doesn’t know where to turn next. Your support helps us connect people to resources that can make an immediate difference and also set them up for more stability down the road. We partner with organizations across the region that already know their neighborhoods well, so your gift reaches people quickly and respectfully. And because needs change throughout the year — especially toward the end of the year when costs add up — your donation helps us stay responsive. At its core, giving to UWBA means you’re helping someone stay on their feet, regain some stability, and feel a little less alone in a difficult moment.
Q: Where does my money go?
Your donation stays right here in the Bay Area and supports the services people rely on every single day. Donations support programs like 211, where real people answer calls from someone who might be looking for a meal tonight, a bed for the weekend, or help navigating rent relief — sometimes all in the same call. Your support also fuels SparkPoint®, where families meet with coaches who help them sort through things like credit scores, job searches, debt, and long-term planning. These are practical, hands-on conversations that build confidence and open new opportunities over time. We also provide grants to local nonprofits and support broader efforts that make our region fairer and more affordable. No matter where the dollars land, they go toward helping people regain stability, move forward, and feel more secure in the place they call home.