Be counted in the 2020 Census. When you respond, everyone benefits.

About Bay Area Counts 2020


United Way Bay Area (UWBA) is one of ten “Administrative Community-Based Organizations” (ACBOs) for the State of California’s Complete Count efforts. We lead a $3.5M regional census outreach initiative called Bay Area Counts 2020, which includes grantmaking, regional coordination, data stewardship, and technical assistance to hundreds of non-profit, philanthropic, business, labor, and government partners. Together, we are working to ensure every person in Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, and Solano Counties is counted in the 2020 Census. Bay Area Counts 2020 resources include outreach collateral in 18 languages, a regional texting campaign, support for organizations engaging in phonebanking and virtual questionnaire assistance, and open-source guides and trainings.


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Take the Census online, by phone or by mail. It's confidential, quick and easy. Your response helps determine how $1.5 trillion in funding is allocated to your community every year.

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Outreach Resources

United Way Bay Area Outreach & training resources developed in collaboration with our Bay Area County partners.

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Regional Campaign Toolkit

Marketing & outreach resources developed in collaboration with our Bay Area County partners.

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News & Press

The latest news, press, and media coverage from Bay Area Counts 2020.

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