Director, Content Marketing and Communications
An Equal Opportunity Employer Committed to a Diverse Workforce
Reports to: Chief Marketing Officer
Classification: Union Professional
Closing Date: Open until filled
The United Way Bay Area (UWBA) is leading a network of corporations, government agencies, nonprofits, and individuals to create lasting change for Bay Area residents and families. With a history that spans over 90 years and programs that tackle the issue of local poverty from every angle, UWBA is uniquely positioned to mobilize and motivate all sectors of the community toward the vision of ending the cycle of poverty.
As UWBA responds to cultural shifts in the workplace, fundraising, and digital communications, it is guided by core values of innovation and results-driven creativity. Through a variety of existing and emerging initiatives, UWBA seeks to both strengthen and reimagine its work at all levels in order provide more and better opportunities for struggling Bay Area residents.
Communications and marketing professional on United Way Bay Area’s Marketing team is responsible for researching, imagining, aggregating, writing and publishing the ongoing story of United Way Bay Area and its impact in communities across the Bay Area region.
The successful candidate will work collaboratively within marketing internal stakeholders to create and/or distill the most compelling stories and narratives. Will drive awareness, engagement, adoption and loyalty from our customers and core audiences, such as corporate partners, individual donors, policymakers, community leaders and strategic segments. The Director, Content and Communications is also responsible for creating a variety of content across digital and traditional platforms, including Salesforce Philanthropy Cloud. Compelling content will include an annual report, blog posts, brochures, infographics, fact sheets, website copy, social media, success stories, scripts and template communications tools for United Way Bay Area.
In this role the Director, Content and Communications will develop and cultivate effective relationships with internal and external stakeholders to deliver communications strategies that clearly articulate and help shape the relationships United Way Bay Area has with its core audiences. Support core content creation about key organizational initiatives. Understand, own, create and execute short- and long-term content strategies for the organization.
What you’ll do:
• Drive the content management process, to include leading and defining the editorial calendar, creating quarterly messaging guides, and engaging internal stakeholders for strategy messaging and topics gathering.
• Work within the marketing department’s current suite of marketing tools to create, launch and maintain ongoing content development needs.
• Maintain a story bank by capturing, curating, and organizing content from staff, the United Way Network and other sources on an ongoing basis, while leveraging the story bank—and content therein—as a tool for supporting content needs and strengthening the organizational narrative.
• Plan, produce, and publish the organization’s annual report, to include developing content, engaging subject matter experts, explore design elements with the creative team, facilitating the review process, and exploring digital and video components to elevate the organization’s impact and brand.
• Strengthen United Way Bay Area’s narrative and value proposition by serving as lead storyteller, to include producing content for the blog, social media channels, websites, marketing collateral, Salesforce Philanthropy Cloud and other needs.
• Create content within the Salesforce Philanthropy Cloud content delivery system as to position UWBA as the CSR partner of choice among employers and employees in the Bay Area.
• Lead content marketing campaigns that target United Way Bay Area, community and corporate partners, and that align with the organization’s priorities.
• Spearhead the content development for collateral (e.g., fact sheets, brochures, reports) in support of program, initiative, product, and organizational marketing, while ensuring the timely delivery of materials.
• Collaborate with internal stakeholders and subject matter experts to build editorial strategies and create new pathways for the collection and promotion of content.
• Provide strategic counsel to internal stakeholders, while serving as an editorial coach for teams, groups, and staff members, as well as organizational initiatives.
Who you are:
• Bachelor’s degree in marketing, communications or journalism preferred.
• Six to eight years of prior relevant work experience.
• Well-defined track record both as a talented storyteller AND as a relationship-building project manager.
• Demonstrated excellence in writing, storytelling, and content creation.
• Proven experience creating and executing strategic communications plans.
• Ability to develop content on traditional and digital platforms.
• Solution-oriented, strategic thinker and communicator.
• Relationship builder and collaborator.
• Results-oriented, project manager.
• Experience creating an organization’s core messaging collateral (annual report, one-page overview, etc.) required.
• Experience with content management platforms essential.
• Experience communicating to corporate and donor audiences.
• Journalist or newsroom background a plus.
Candidates will be required to submit communications credentials with the application –samples of three best pieces of work and create a UWBA themed writing sample.
Salary: $60,000.00 – 75,000.00 Salary Exempt
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
UWBA does not discriminate on the basis of race, color, gender (including actual or perceived gender, and gender identity), sexual orientation, age, marital status, medical condition, religious affiliation, veteran status, national origin, citizenship status, mental or physical disability, or any other characteristic protected by applicable state, federal or local law. UWBA will consider qualified applicants with criminal histories in the manner consistent with the requirements of the San Francisco Fair Chance Ordinance. If you need a reasonable accommodation in order to apply for a job, please let us know. If the reason you need an accommodation is not obvious, we may ask for documentation confirming your functional limitations.
Please include salary requirements in cover letter.