Department: Community Impact Team
Reports to: Vice President, Public Policy
Classification: Professional Union
Closing: Open Until Filled
The United Way Bay Area (UWBA) is leading a network of corporations, government agencies, nonprofits,
and individuals to create lasting change for Bay Area residents and families. With a history that spans over
90 years and programs that tackle the issue of local poverty from every angle, UWBA is uniquely
positioned to mobilize and motivate all sectors of the community toward the vision of ending the cycle of
As UWBA responds to cultural shifts in the workplace, fundraising, and digital communications, it is guided
by core values of innovation and results-driven creativity. Through a variety of existing and emerging
initiatives, UWBA seeks to both strengthen and reimagine its work at all levels in order provide more and
better opportunities for struggling Bay Area residents.
United Way and the labor movement have enjoyed a beneficial and long-lasting partnership that has
engaged hundreds of thousands of working people–union members and non- members alike–in programs
that benefit communities across the country, and assisted millions of workers in their time of need.
In recent years, the AFL-CIO and the United Way have undergone organizational changes that have led to
an increased focus on developing sustainable solutions to the problems facing working families and
communities around the country and creating programs that bring diverse organizations together to
advance the common good and address the root causes of social and economic inequality. The United
Way and the labor movement share a common vision of prosperous, inclusive, diverse and safe
communities where every member of the community has access to a quality public education, fair wages,
productive work opportunities, and accessible, affordable, quality healthcare.
The AFL-CIO Labor Liaison supports all functions of United Way and AFL-CIO partnership and the mutual
interests of both organizations by:
-Bridging United Way and Labor communities;
-Fostering strong relationships with labor unions to advance mutual impact goals and ensure successful
United Way campaigns;
-Identifying opportunities for the United Way and labor to collaborate on jointly developed programs that
benefit local communities;
-Building strategic partnerships with community allies and implementing jointly developed programs
around the issues of income, education and health;
The AFL-CIO Labor Liaison is an employee of United Way Bay Area subject to UWBA’s employment and
workplace policies. This position is
based in Martinez at Contra Costa AFL-CIO Labor Council.
What you’ll do:
Relationship-Building, Community Engagement and Community Impact
-Conduct a program of community services for union members, their families, and others in the community
as identified/agreed in the jointly developed annual work plan (including but not limited to information &
referral, food pantries and hardship funds).
-Work with United Way Community Impact (CI) staff and Central Labor Council leaders to determine
where CI goals align with the goals of the local labor movement, and develop plans for increasing labor
participation to achieve those goals.
-Connect union members to essential services and refer members to UWBA programs including 211,
SparkPoint, Earn It! Keep It! Save It! etc.
-Develop effective relationships with AFL-CIO Central Labor Council leaders and local unions in the
jurisdiction covered by United Way.
-Collaborate with CLC community engagement staff to build capacity of the CLC to sustain effective
relationships with community-based organizations that work in impact areas of mutual interest to the UW
-Develop labor and community-based coalitions and partnerships and oversee efforts that highlight
working family and social justice issues that are of mutual interest to the UW and CLC, give voice to
disempowered residents in communities and tackle the root causes of social and economic inequality.
-Develop community mapping tools to identify strategic community partners, analyze existing relationships
and identify opportunities to build relationships with key community allies.
-Identify opportunities to build and foster a strong partnership between the Labor Council and the United
-Represent labor across United Way’s departments including community impact, resource development,
communications, marketing and other areas, and develop strategies to clearly demonstrate the value of
the labor partnership with United Way.
-Organize community service opportunities that are aligned with the UW’s and labor’s mutual impact goals,
and recruit volunteers to ensure successful events.
-Participate and assist in organizing Labor Council events that are of mutual benefit.
-Assist in UWBA workplace giving campaigns, where appropriate and possible, by coordinating with
United Way Development staff.
-Develop and support joint Labor-Management campaigns by analyzing data and developing strategies
based on evaluation of previous results and additional research.
-Develop and implement effective engagement and stewardship strategies for accounts to clearly
demonstrate the value of the partnership with United Way.
-Develop labor (unions, CLCs, and members) participation recognition programs and materials.
-Provide best practice examples of corporate, employee, individual and/or special event fundraising
-Develop plans to engage unionized employees within UW corporate partners for better campaigns.
-Develop comprehensive fundraising plans that engage unions and employers to ensure successful
workplace giving campaigns.
Volunteer Recruitment and Training
-Develop and implement volunteer recruitment strategies that enable UW and the labor movement to
achieve Community Impact goals of mutual interest.
-Develop and conduct trainings for union members, community partners and United Way staff.
-Create and deliver a variety of training curricula to develop union members’ leadership skills, including
non-profit board training, advocacy for the common good, and other programs as needed.
-Develop, in consultation, with the CLC an annual work plan based on the national AFL-CIO-United Way
Model Joint Work Plan; Participate
in United Way meetings, including local United Way staff meetings, and conferences.
-Attend CLC and Regional Labor Council meetings, including staff meetings as appropriate.
-Make quarterly reports to the CLC and United Way.
-Participate in education and training programs, conferences and conventions of the AFL-CIO, Labor
Council and United Way on topics of mutual interest.
Who You Are:
Labor: Demonstrated experience in the labor movement including mobilizing, volunteer recruitment and
training, and leadership development. Strong understanding of AFL-CIO organizational structures and
complex dynamics of local labor movements.
United Way: Demonstrated experience within the United Way system or the equivalent.
Community Organizing and Coalition Building: Demonstrated experience working with a broad array of
organizations on issues of social and economic justice, building unity among diverse groups and
Planning and Execution: Ability to develop and execute work plans, training, fundraising, community
engagement and coalition-building. Assess progress on plans and adjust as needed to ensure successful
Manage Relationships: Ability to effectively develop, grow and sustain productive internal and external
relationships and partnerships. Strong problem-solving skills. Excellent interpersonal skills and ability to
assess and analyze complex political situations and respond appropriately. Utilize interpersonal skills and
political astuteness to engage as a member of multiple teams.
Self-Management: Ability to manage time effectively, prioritize work, and balance multiple projects
simultaneously. Strong organizational skills. Ability to work effectively under pressure and meet deadlines.
Seeks to continuously improve interpersonal and professional skills.
Communication Skills: Excellent written and verbal communication skills, including public speaking and
delivering presentations. Understands and uses empathy, compassion, and active listening. Is fully
present and aware of subtleties to better understand what is important to constituents and how to connect
and engage them with United Way and labor communities.
Utilize and Acquire Knowledge: Is forward thinking, focused on what is possible, and seeks new tools and
knowledge as needed. Is able to use technology and is innovative and creative in its application.
Achieve Results: Is personally accountable and responsible for the results they achieve. Is organized and
able to adapt quickly to changing environments, be a strategic, creative, innovative thinker and
appropriately persistent. Is able to make decisions and willing to take risks when appropriate to achieve
results and meet goals.
Strategic Planning: Understands the big picture and aligns priorities with broader goals, measures
outcomes, uses feedback to redirect as needed, evaluates alternatives, solutions oriented, seeks
alternatives and broad input; can evaluate and provide input on complex issues.
Innovation/Creativity: Shares a deep commitment to the UW and labor’s mission. Promotes and values a
climate that values and rewards innovation and creativity. Acknowledges and champions the efforts of
others to “think outside the box.” Maintains knowledge of current and emerging trends that affect United
Way, the labor movement and the non-profit sector. Demonstrates ability to analyze information and
translate into specific, effective action/solutions.
Flexibility: Able to work long hours on occasion, including nights and weekends during peak times or “all
hands-on deck” moments.
-Must be computer literate and familiar with desktop and database tools.
-Must have valid driver’s license and reliable vehicle.
-Union member or potential member preferred.
-Spanish language skills preferred.
Salary: $62,000 to $72,000 Salary Exempt
The physical demands described here are representative of those that must be
met by an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions. While performing the duties of this job, the employee is regularly required to sit; use hands to
finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this
job include close vision, color vision, and ability to adjust focus.
UWBA does not discriminate on the basis of race, color, gender (including actual or perceived gender, and
gender identity), sexual orientation, age, marital status, medical condition, religious affiliation, veteran
status, national origin, citizenship status, mental or physical disability, or any
other characteristic protected by applicable state, federal or local law. UWBA will consider qualified
applicants with criminal histories in the manner consistent with the requirements of the San Francisco Fair
Chance Ordinance. If you need a reasonable accommodation in order to apply
for a job, please let us know. If the reason you need an accommodation is not obvious, we may ask for
documentation confirming your functional limitations.
Please include salary requirements in cover letter.